Marshall School of Business Essays - Marketing, Business Economics

Marshall School of Business College of Southern California Advertising 465 Worldwide MARKETING MANAGEMENT Spring, 2011 Staff: Dennis A. Schorr, Ph.D. Office: ACC 226 Telephone: 740-5041 Email: [emailprotected] Available time: Mon. 3:30-5:30 P.M. or then again by arrangement Course Objectives: The significant targets of this course are to: an) Understand the key qualities of different nation markets and how to create advertising plans in various situations b) Appreciate the constraints of an ethnocentric way to deal with worldwide showcasing and build up an intricate, worldwide viewpoint on advertising c) Understand the job of advertising in an organization's worldwide procedure and figure out how to create worldwide advertising procedures d) Develop a multidimensional, nuanced point of view on showcasing normalization versus adjustment and figure out how to adjust the weights for globalization versus limitation of the different components of the advertising blend e) Appreciate the jobs of worldwide, local, and nearby brands in a organization's portfolio and figure out how to oversee viably each kind of item or administration On the side of these objectives, the course is isolated into five significant subject territories. The principal point zone centers around the chances and difficulties of global advertising and how to evaluate nation natural factors that are generally pertinent to the administration of worldwide showcasing. The second theme zone focuses on the most proficient method to select markets to enter and how to create worldwide and worldwide showcasing techniques. The third point zone inspects the similitudes what's more, contrasts in item advertises across nations and how to create advertising procedures for different sorts of items and administrations. The fourth subject region manages how to create item strategy in the global setting including the administration of marking, situating, item qualities, and bundling. The fifth theme zone is worried about how to create dissemination/retailing, publicizing/limited time, and valuing strategies in the worldwide setting including how to deal with the tradeoffs of normalization versus adjustment related with every component of the promoting blend. All through the course, an assortment of nation showcases in different locales of the world will be talked about and a wide range of sorts of items and administrations will be tended to. Class Sessions: The class meetings will concentrate on the comprehension of significant ideas, systems, and logical devices utilized in worldwide showcasing and the utilization of these ideas, systems, and devices to the comprehension of certifiable circumstances. The reading material parts are structured as foundation perusing to present the significant ideas in the field. Readings are picked to open you to ongoing patterns in worldwide promoting. Case conversations will build up your aptitudes in applying the ideas to genuine administrative circumstances. Assignments and activities will likewise help with building up your insight and skills in the territory. Class meetings will comprise of talks in which reasonable material will be explained and of conversations of cases, readings, activities, and ideas to permit you to work on applying the material. Prior to each class meeting, you should peruse the relegated course reading parts, readings, and cases and be set up to examine them in class. Course Evaluation: 25% Midterm Exam 25% Final Exam 10% Class Participation 10% Group Assignment # 1 10% Group Assignment # 2 10% Group Assignment # 3 10% Group Assignment # 4 As a significant piece of the taking in this course originates from class, you are relied upon to take an interest effectively in class meetings. The level of class conversations and the amount you gain from them depend in huge part on how solid and steady you are for each class and how effectively you participate in the conversations. Consequently, your degree of groundwork for class meetings and cooperation in conversations will be considered into the last assessment. I understand that every so often it is beyond the realm of imagination to go to class. You can miss up to three class meetings without it influencing your evaluation; be that as it may, on the off chance that you miss multiple meetings, it could affect your cooperation grade. Once in a while, I will request that gatherings make casual introductions in class; these casual introductions will be figured into the interest grade. Your individual authority of the course material will be tried in a midterm and a last assessment. The tests are intended to evaluate your information on the material concealed to that point in the course. The four gathering assignments ought to be finished in gatherings of 4-5 individuals. They are intended to give you hands-on experience creating aptitudes applicable to worldwide promoting. Learning in these assignments ought to be upgraded by interfacing and examining the material with different individuals from your gathering. Companion assessments of every individual from your gathering will be led to guarantee that all individuals contribute impartially to the assignments. All assignments are expected at the

Lorenzo Ruiz essays

Lorenzo Ruiz papers Lorenzo Ruiz was conceived in Binondo, Manila between the long stretches of 1600 and 1610. His dad was Chinese and his mom was a Filipino, much the same as him. His folks were Christian and he was immersed with the name of Lorenzo after a Martyr during the third century. His last name Ruiz was taken from the last name of his back up parent. In his more youthful years, Lorenzo served at the religious circle of Biondo. He took in Spanish and Catechism from the Dominican clerics. Following quite a long while he earned the title of public accountant. He turned into an individual from the Confraternity which is an association given to the Blessed Virgin. He before long wedded and had two young men and a young lady. Lorenzo then went on a boat to Japan to get away from the opportunity of being gotten by specialists that idea he carried out a wrongdoing. Right now there was a lot of abuse against Christians. Individuals who had confidence in Jesus were imprisoned or executed. A huge number of individuals picked passing over denying the faith in Christianity and of those individuals was Lorenzo. Lorenzo experienced a great deal of torment for not preventing his adoration from claiming God. He stated, I am a Christian and I will stay a Christian to the point of death. He was informed that on the off chance that he didnt disavow his confidence for God that he would be executed. Lorenzo picked his affection for God and passing over being liberated and disavowing his confidence in God. On September 23, 1637 he passed on in the hanging pit, which was a type of abuse. He was honored on February 1981, at Luneta. He was pronounced a holy person on October 18, 1987 in Rome. His dining experience day is September 28th. I picked this holy person since I read about his biography and I was very astounded by his confidence in God. He motivated me to consistently have confidence in God and never deny your affection in Him. I additionally picked this holy person on the grounds that my siblings name is Lorenzo and he is my support, so I thought it was suitable to do a repor... <!

Blog Archive Cornell University (Johnson) Essay Analysis, 20132014

Blog Archive Cornell University (Johnson) Essay Analysis, 2013â€"2014 Johnson at Cornell University is a long-time leader in creating a whimsical and interesting application processâ€"punctuated in particular by its “life story” table of contents essay. Last year, this unique and creatively demanding essay was optional and limited to 400 words, but this year, it has been made mandatory and shortened to just 300 words. It is complemented by a staccato of three 150-word essays. Johnson demands that candidates tell a pretty profound story in just 750 words. Because of the school’s “life story” prompt in particular, though, you should not lack any opportunity to give the admissions committee a full picture of yourself. What else could you ask for in the essay writing process? Essay 1: “Who you are” You are the author for the book of Your Life Story.  In 300 words or less please write the table of contents for the book. Note: approach this essay with your unique style. We value creativity and authenticity. Johnson’s admissions committee makes a point of stressing in this prompt that it “value[s] creativity and authenticity.” With that in mind, we would like to emphasize that you do  not  need to use a conventional table of contents like you would typically find in a biography or historical textâ€"one that would take the reader through a chronology of your life from birth through today. Instead, you can create a table of contents that is organized thematically, or if you do choose to adhere to a chronological approach, you can extend the time line deep into the past or far into the future. Do not be constrained by what is typicalâ€"your options are limitless! The most important thing is that you choose an approach that allows you to reveal a great deal about your life in an interesting manner. To this end, brainstorm thoroughly before you start writing and develop an inventory of the ideas you want to convey. This essay prompt is open-ended, which means that you can delve into all of the different aspects of your life, rather than focusing on one specific, narrow category. Just be certain that each thing you share continues to add to the admissions committee’s knowledge of who you are. For some potential inspiration, consider heading to your local bookstore or “leafing” through your Kindle. Essay 2: “Who you turn out to be” Instructions: Please answer the following three questions in abbreviated format. (Keep each answer in 150 words or less) When did you decide that business school was the next step for you? (Was this an epiphany or an evolutionary process? What was the catalyst that caused you to consider this next step?) How do you answer this twist on a classic “Why MBA” question? Very simply, think about your  actual  motivations. What did in fact inspire you to pursue this path? As the saying goes, “truth is stranger than fiction.” There is no “right” answer to this questionâ€"just  your  answerâ€"so honestly consider what the catalyst was for you and then write with true sincerity the story of how you chose to attend business school. Johnson’s admissions committee wants to understand your decision-making process and purpose, and this is a great opportunity to reveal that to them. Johnson values people that make things happen for themselves. Give an example of how you have initiated this for yourself. As much as we love Johnson’s essay prompts, we have to admit that this one is very poorly worded. “Make things happen” could be understood as simply “led something,” but in the second half of the prompt, the school uses the verb “initiated” in relation to “make things happen.” So, which is itâ€"led or initiated? We suggest that to be on the safe side, you discuss a time when you initiated, because initiation encompasses leadership. In sharing your example, be sure to  show  how you initiated (and then led), taking the reader through your process and ultimately revealing achievement. Simply stating, “I started and was successful in launching our new product” would not be enough. The process of  how  you conduct yourself is what the school needs to understand to get a better feel for who you are. Be aware that you do not need to stick to a professional theme for this essay. You could describe a time when you took initiative in your community or even in your personal life. For example, maybe you rallied your oldest friends and arranged a group adventure trip, or you asked a relative to write her biography and then engaged others in the process, thereby enriching your family’s recorded history. We do not expect that you will have these exact experiences, of course, but our point is that you can also effectively convey something meaningful about yourself in non-work spheres. Please describe your immediate post MBA career goals. This prompt essentially narrows the focus of a standard personal statement down to just a goal statement. Because personal statements (and therefore goal statements) are similar from one application to the next, we have produced the  mbaMission Personal Statement Guide, which helps applicants write about their goals for any school. We offer this guide to candidates  free of charge. Please feel free to download your copy today. Share ThisTweet 2013-2014 Cornell University (Johnson) MBA Essay Analysis

Universal Declaration Of Human Rights - 1263 Words

According to the Universal Declaration of Human Rights, a doctrine created to ensure a mutual standard of treatment amongst all humans, every person deserves an equal set of life standards. According to Article 18 of this 30 Article document, â€Å"everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance† (Campbell, MacKinnon, and Stevens 98). This document also states in Article 5, â€Å"no one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment† (Campbell, Mackinnon, and Stevens 97). The idea of the Universal Declaration of Human Rights is commendable and I believe that achieving the goals that it states is necessary for ultimate global progress, but it unfortunately falls flat when put into practice, comparable in assessment to the goals and purpose of the United Nations versus the actual actions of the United Nations. Many of the declarations in the UDHR overlap with one another and prevent certain action from occurring. In the contentious issue of Female Genital Cutting, we can see the above articles clashing with one another. While it is every persons right to be able to freely practice their religion, it is also apparently every persons right to be able to be free of any degrading and harmful treatment thatShow MoreRelatedThe Universal Declaration Of Human Rights1728 Words   |  7 Pagespeople. Culture can impede progress and leave women, minorities and other sub-sects of a society without the basic human rights that they deserve. Clinging too close to cul ture can be dangerous. The Foundations of a Universal Declaration The Universal Declaration of Human Rights (UDHR) was drafted shortly after the United Nations was established in 1945. The aim of the Declaration was to ensure that an atrocity such as the mass killings of Jews and other minorities in Nazi Germany would never happenRead MoreThe Universal Declaration of Human Rights1131 Words   |  5 PagesHuman rights are moral principles that set out specific standards of human behavior, and are normally ensured as lawful rights in both national and global law. They are acknowledged to be inalienable, since anybody is characteristically qualified for it essentially on the grounds that they are individuals. Whatever our nationality, sex, shade, religion, dialect, or ethnic source is, we are all just as qualified for our rights without separation or discrimination. All human rights are resolute andRead MoreThe Universal Declaration Of Human Rights Essay1368 Words   |  6 Pages The Universal Declaration of Human rights was adopted in the UN gene ral assembly by the 10th December 1948. This is the first time that the world recognized that everyone had the right to enjoy freedom of speech, freedom of religion and freedom from fear and want, and many other rights. International human rights come along way; before there was no rights. The idea of having rights that led to the development of international human rights takes time. There are benchmarks developments in internationalRead MoreThe Universal Declaration Of Human Rights Essay1276 Words   |  6 PagesA human right is an ethical choice and moral belief belonging to all humans regardless of traits, status, location, color, gender, or belief system. Making the connection to a universal law, the United Nations Rights High Commissioner explains these rights are, â€Å"guaranteed by law† and protected as â€Å"fundamental freedoms† (OHCHR, 2016). The Cambridge Dictionary defines privilege as â€Å"an advantage that only one person or group of people has† listing examples such as having a high social position or wealthRead MoreThe Universal Declaration Of Human Rights1417 Words   |  6 PagesImplemented in 1948, the Universal Declaration of Human Rights (UDHR) delineates the basic rights and freedoms entitled to all humans. The freedom of speech and the right to express beliefs freely is a universal human right protected by Article 19 of the UDHR. It declares that â€Å"everyone has the right to freedom of opinion and expression† and can â€Å"hold opinions without interference†. The regional agreements of Iran, China and Bahrain are in accordance with the Universal Declaration and are fully dedicatedRead MoreThe Universal Declaration Of Human Rights892 Words   |  4 PagesHuman rigths is an essential component of a tolerant and individually satisfied society. They are created to defend people’s dignity, equality and liberty. However, for thousands of years people lived with no garanteed rights, until 1948 , when United Nations adopted the Universal Declaration of Human Rights. But is the Universal Declaration of Human Rigths really universal to all states and humans living in them? I am going to argue if Human Rights should or should not be unically adapted to differentRead MoreThe Universal Declaration Of Human Rights875 Words   |  4 PagesI feel that the Universal Declaration of Human Rights (UDHR) does have a western bias. Many people look to US for guidance, but not many other nations copy our way of life. States can sign treaties, but they cannot be reassured that the other nation will keep its word. The US and the UN should maybe not be engaging in promoting western society, but they should be engaging in promoting the protection of human rights. The UN UDHR fought for minimal rights in 1948 by identifying three types of generationsRead MoreThe Universal Declaration Of Human Rights1485 Words   |  6 Pages1003236982 The Universal Declaration of Human Rights states â€Å"that human rights are held by all persons equally and universally forever† –hence, they are universal held. This is due to them being the exact same for all human beings anywhere in the world. One cannot acquire human rights because of where they come from, but because they are a member of the human race. Nobody can lose those human rights, nor can they be taken away for whatever the reason may be. Together, we have the right to express ourselvesRead MoreThe Declaration Of Universal Human Rights869 Words   |  4 PagesGeneral Assembly (UNGA) set forth a declaration of universal human rights. The goal was to set a common standard of rights based on â€Å"recognition of the inherent dignity and equal and inalienable rights of all members of the human family.† It was meant to become the perfect social contract but unfortunately was not upheld even by the signatory nations themselves. Many critics now looking b ack have cited the overreaching ideals as the downfall of the declaration but yet many have responded saying itRead MoreThe Universal Declaration Of Human Rights3323 Words   |  14 Pagesthe Universal Declaration of Human Rights (1948), the concept of human rights has gradually become one of the most commonly accepted universal norms, referred to in United Nations resolutions, national constitutions and regional and international treaties. Even so, human rights violations occur on an almost daily basis in countries around the world. The term seems to be at the forefront of contemporary political discourses, with its meaning at most times remaining unclear. In theory, human rights

Why Copyright Laws Are Important Today s Business World

Assignment Unit 4 Introduction The progress and well-being of humanity lays on its capacity to create and invent new works in the areas of technology and culture. The promotion and protection of intellectual property encourages the commitment of additional resources for further innovation, spurs economic growth, creates new jobs and industries, and enhances the quality and enjoyment of life. (WIPO, n.d.) In this essay I am going to discuss why copyright laws are important in today’s business world and why copying software and other resources is called â€Å"piracy†. Why copyright laws are important in today’s business world Copyright laws protect certain kinds of original works, such as books, compact discs, films, and software. Creations such as the aforementioned are referred to as â€Å"intellectual property†. Intellectual property is divided into two categories: 1. Industrial Property, which includes patents for inventions, trademarks, industrial designs and geographical indications. 2. Copyright, which covers literary works, films, music, artistic works and architectural design. (WIPO, n.d.) The industries dealing with copyrighted material in 2002 made up more than 5 percent of the U.S. gross national product and totaled almost $350 billion. (Markgraf, n.d.) Copyright benefits the creator of a work. By assigning exclusive rights to copyright holders, the laws ensure that only the creator or those who have received permission to copy can perform or alter the works. ThisShow MoreRelatedWhy Are Patents Important For Technology?1745 Words   |  7 PagesIntroduction: What is a Patent? (Natashua Hester) A patent is a limit of property rights that are related to an idea or an invention, which is granted by the United States Patent Trademark Office (Ji, 2011). Patents laws were created in 1787 by Constitution Article I 8 Class 3, which regulates commerce within a foreign nations, states and the trade of Indian tribes (Calvert, 2016). The U.S. Constitution Article I Class 8 stated that progress innovated by Science and Arts are secured by limitedRead MoreQuestions On Intellectual Property Rights1475 Words   |  6 PagesDebate Paper: Intellectual Property Rights The world that exists today was built on two things: innovation and the pursuit of one’s self interest. Our founding founders believed intellectual property to be a way to encourage innovation. Intellectual property (IP) is what ties these two building blocks together. IP is a property right that is granted by some form of government. The government strictly enforces individual property rights, which some believe tends to attract more investment, grows fasterRead MoreCriminal Copyright And Intellectual Property Laws1736 Words   |  7 PagesCriminal copyright infringement can come in many forms. Anything that has been created by one’s mind can technically be considered intellectual property. While the initial idea itself is not something that can be protected by copyright law, patents and actual plans from ideas can be. Many copyright cases are of a civil nature. This occurs when a person or organization feels their intellectual property has been used without their con sent and want either compensation or for the accused party to ceaseRead MoreCensorship And The Media Of Censorship1407 Words   |  6 Pagescontrol over such a vast expanse of land. Whatever was said between people, whatever was written by the press, whatever was televised, all were soon subjected to censorship. This brings us back to the Internet; it comes to no surprise that even the World Wide Web was, and currently is, subjected to great amounts of censorship. Government Surveillance - is the act of carefully observing someone or something in order to detect and prevent dangerous, or unlawful behaviors and actions such as crime. ToRead MoreThe Evolution Of The Music Industry1686 Words   |  7 Pagesin 1990 and to iTunes in 2003, the music industry has become an important global industry in last 50 years. The evolution of the music industry has given a boom to the economic activity in many geographical scales. Technological development has been playing an effective role for th e evolution of the music industries. Looking back at the success of these music businesses, it used to be all about fun, dignity, entertainment and business. There were no issues regarding our social and cultural valuesRead MoreShould Copyright Law Be Changed?1949 Words   |  8 PagesShould Copyright Law Be Changed? We often experience the effects of copyright law on a day to day basis without even realizing it. Whether we are uploading a video to Youtube or just listening to our favorite songs over the internet, copyright law affects us. For example, nearly everyone who has spent time on Youtube has come across a video that has been taken down due to a copyright claim. Also, listening to Pandora radio for an extended period of time will leave users with a prompt to verifyRead MoreMedia Piracy1584 Words   |  7 Pagesusage today, and debating the global and ethical views, one can see how this is an issue we cannot ignore. Media Piracy 1 INTRODUCTION The term â€Å"piracy† has traditionally been associated with images of skulls, ships, and rum, but in the modern age there is a new definition of piracy that affects our everyday lives in ways society may not have even detected. Media piracy is the illegal downloading or the duplication and distribution of music, movies, TV shows and software [1]. The World Wide WebRead MoreInternet Piracy Harms Artists By Phil Gardson1033 Words   |  5 Pagesact a law against these types of crimes to help protect artists. Philip Gardson is a composer, lyricist, and a music publisher. He is most notable as a songwriter, who writes songs and lyrics to producers, recording artists, managers, and labels. Gardson’s most notable works are Save the Best for Last and The Sweetest Days, recorded by Vanessa Williams; Fly and The Last to Know, which are among five recorded by Celine Dion; One Voice, which was recorded by Brandy, and was UNICEF s themeRead MoreLegal Issues Involve D in Ecommerce2489 Words   |  10 Pagesof the Internet and online activity raise a number of new regulatory issues and legal questions. The power of the Web to reach the world carries with it a variety of legal issues, often related to intellectual property concerns, copyright, trademark, privacy, etc., particularly in the context of doing business on the Internet. Authorities seeking to apply their laws in traditional ways or to expand legal control over international links face many challenges due to the global nature of the InternetRead MoreThe Tightening Of New Items And Technology On The Loose2955 Words   |  12 PagesThe world today is built more with respect to data and data engineering. Data is characterized as learning picked up through study, correspondence, examination, or direction. When somebody makes this information utilizing their brains, who claims this data? Does this scholarly data get to be open area, profiting society, or can this data be secured with the goal that money related addition can happen as a result of this thought? Originators of new items and advances must comprehend the distinctiv e

Analysis Of The Book 1984 By George Orwell - 1288 Words

Controlled freedom Present day society is very much like society in the book 1984. Although, some of the procedures have diminished slightly, they still do exist, and are still current in today’s society. it’s a shame that most people fail to see that our â€Å"free† nation is actually still controlled. we are being manipulated in such a manner that we do not see by propaganda, media, lies, and yes even torture. Many citizens can say that here in America we are free nation or have freedom, but do we really have the freedom we thought we had all along? For one most can agree that at some point we thought we had freedom but when you see things from a different perspective it opens one’s mind to different possibilities and opinions. Similar to George Orwell’s novel 1984, Oceania is constantly at war, just like society now. Our president and political candidates always state that we are at war. Are we really? The government spends billions and billions of dollars funding the military, but it’s not mainly for protection as one would like to think, even though we do have the security that’s necessary. The funding is mainly to strengthen the military for empowerment over other countries to show some sort of hierarchy. Media likes to show the bad side of other countries or their leaders by showing a shot taken out of context or altering what they have said in either articles or public speeches. Which enrages the citizens in the US to make it seem like its ok for the US military toShow MoreRelatedAnalysis Of The Book 1984 By George Orwell1362 Words   |  6 PagesKathie Tejada Professor Antonio Tomà ¡s Guerrero Dà ­az COLI 214B 1984 This novel, 1984, is a dystopia and takes place in Oceania where people live in a totalitarian society. The author, George Orwell, wrote this as if he was looking into the future and what it was going to turn in to. This group of people, called The Party, have control over everything and everyone, and they have a leader, known as Big Brother, who is everywhere throughout the novel and the people look up to him. They invented a languageRead MoreAnalysis Of The Book 1984 By George Orwell1084 Words   |  5 Pages1984 was written by British author George Orwell. The main character is an average man by the name of Winston Smith. Winston does not agree with the ideals of the party; this gets him arrested by the thought police. 1984 proclaims what could happen if people just let the government do all their thinking for them. 1.In the world of 1984, what is considered orthodox is not the same as the actual world. In the book in order to be considered orthodox one must never question the party or have any individualRead MoreAnalysis Of The Book 1984 By George Orwell1493 Words   |  6 Pagessteadily bringing us closer to the world of Big Brother because the government has the ability to collect information from devices that are constantly being in use such as cell phones, televisions, and computers without our consent. In the book entitled 1984, George Orwell reveals how Oceania was a world where no one could be trusted; an action as simple as thinking was considered a violation of the law and you could be arrested for it. Individuals were living in a society where their own thoughts, evenRead MoreAnalysis Of The Book 1984 By George Orwell1088 Words   |  5 Pages1984 The book that I chose for my first book report was 1984 by George Orwell. The story begins by introducing a man named, Winston Smith, a simple man from the country known as Oceania. He lives in a small flat within London, on the Island known as Airstrip One. Winston is a part of the outer party, which is a part of the ruling party within Oceania, and is a low ranking member who works for the Ministry of Truth as a propaganda officer. The people of the ruling party are constantly being watchedRead MoreAnalysis Of The Book 1984 By George Orwell968 Words   |  4 PagesThe book, 1984 by George Orwell, is about the external and internal conflicts that take place between the two main characters, Winston and Big Brother and how the two government ideas of Democracy and totalitarianism take place within the novel. Orwell wrote the novel around the idea of communism/totalitarianism and how society would be like if it were to take place. In Orwell’s mind democracy and communism cre ated two main characters, Winston and Big Brother. Big Brother represents the idea ofRead MoreAnalysis Of The Book 1984 By George Orwell2321 Words   |  10 Pagespossible crime, thoughtcrime. In the novel â€Å"1984†, by George Orwell, Winston Smith rebelles passively against the idea of living in a complete uniform world under Big Brother’s dreadful surveillance. Thought crime’s impact on the novel’s population is devastating, so much so that it is somewhat hard to picture today’s society in its place. The sad reality is that thoughtcrime does impact the lives of the people in today’s society to some extent as it does in the book. The level of punishment for such a crimeRead MoreAnalysis Of The Book 1984 By George Orwell1029 Words   |  5 PagesThe novel 1984, written by George Orwell, depicts a horrendous future in which the citizens of the tyrannous state of Oceania live under unceasing surveillance. The mysterious character of Bi g Brother serves as the leader of this dystopian society while members of the Party work for total power over the general public. Telescreens are installed in every room for constant investigation, language is continuously modified, and extreme actions are made in order to achieve the end goal of absolute controlRead MoreAnalysis Of The Book 1984 By George Orwell1253 Words   |  6 Pagesno point of trying to live a regular life. In the book 1984 by George Orwell nearly everyone in the book is brainwashed and given a lot of false information. Winston and other characters only provide a little bit of hope. With a little bit of hope in the brainwashed world there is still absolutely no chance for any recovery unless the upper management screws up. This hope provides nearly no chance of humanity going back to normal. In the book, 1984, Big Brother is watching over everyone at all timesRead MoreAnalysis Of The Book 1984 By George Orwell1092 Words   |  5 Pages and opinions of its citizens; therefore removing the difference between state and society. The goal of a totalitarian government is to replace the existing society with a perfect one. In the novel â€Å"1984† by George Orwell, Big Brother is a dominant figure in the ways which he controls Oceania. Orwell portrays a society with a government that oversees and influences each facet of human life to the point that even having an unfaithful thought that is in disagreement with the law is forbidden. Big BrotherRead MoreAnalysis Of The Book 1984 By George Orwell930 Words   |  4 Pages The book 1984 was filled with constant rebellion from one individual known as Winston Smith who does not believe in the â€Å"Party† and would much rather join the â€Å"Brotherhood† where he can oppose the Party. While in Divergent, Beatrice Prior is loyal and compliant with her government until she learns that she is a rare type of human known as a divergent and poses a threat to her government. These two stories while incredibly different have many similarities as well. Both stories are about people trying

Dell Segmentation and Targeting Essay Example For Students

Dell Segmentation and Targeting Essay Need for segmentation:- The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics, marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. Major segmentation variables: 1) Geographic:- Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly and is not exposed to global shocks making it a much more stable market. Dell has expanded its presence to about 600 tier-II and tier-III cities. 2) Demographic:- (i)Age:- It mainly focussed the age group between 23 to 60 years. (ii)Occupation:- Mobile Small and Medium Business professionals. (iii)Education:- graduate/post graduate(professioanls). iv)Income:-Middle class 3) Behavioral:- (a)Benefits:- Vostro Series are feature packed appropriate enough for the computing needs of the small businesses,offering a reliable performance coupled with the enhanced security. The models are also lightweight and compact enough for a hassle free carry. Some of the models are ideally suitable for graphic computing. It also extends the advantage of affordability to the customers that come with a no compromise experience. a. 1) Services:- Vostro systems come with the level of services small businesses need like: * Dell technicians remotely troubleshoot system with DellConnect. * Specially-trained technicians on-call 8x5x365. * Includes 1-Year PC TuneUp to keep system running efficiently. * It Connect easily to simple networks with Network Assistant v 2. 0. Dell provides customised services to keep business running smoothly such as: * Complete Cover Accidental Damage Service. * Choice of On-Site System Setup Plans. * Gold Technical Support. a. )Quality:- * Built-to-Last Durability:- * With employees on the go, business needs products that can hold up to the mobile needs of workforce. That’s why Vostro laptops are built to work and built to last with RoadReady design. Vostro models are recognized for its computing quality and high mobility. * Are built with Sealed keyboards to help protect against dust and spills. * The Right Features for Business: | | * No Trialware :- There is nothing installed unnecessary and without the request of the buyer, so Dell Vostro is totally free of trail ware too. Optional high-capacity batteries to extend battery life and increase the time you are able to work without a power cord. * Range of wireless options to be productive in and OUT of the office. * Optional Built-In web cameras. * Range of multi-media features like Bluetooth ,media card readers,multi-media keys for quick access during presentations . Optional fingerprint readers to protect your data while you are on the go. Dell has high-tech back support by professionals offering the best customer support to 6,500 on hand customers. You get one year online data backup support that uphold up to 10 GB of your data safe from accidental deletion, hard drive failure, and other problems that result in data lost. | | a. 3)Speed:-Gigabit NIC for faster transfer speeds on compatible networks. It offers next generation Wireless-N Wi-Fi facility, which is 5 times faster than normal connectivity. a. 4)Economy:- 30-Days Money-Back Guarantee. b) Usage rate:-It is also compatible to endure heavy usage. It enables the users to remain mobile while holding plenty of power on the fingertips of the business owner. )Attitude towards product:-The attiude of the customers towards the product is positive. Customers of Dell Vostro are highly satisfied with its terrific services and options such as wireless connectivity and AMD processors. It extends the advantage of affordability to the customers that come with a no compromise experience. (d)Ocassion:- Regular. Dell Vostro is a real smart choice that balances workability, consistency, t rend and value to your lifestyle. The main objective of Dell Company is to tailor the needs of small business. | |